Al-Mouwarrath Privacy Policy

Effective Date: April 1, 2025

At Al-Mouwarrath, developed by Fujairah Culture & Media Authority, we prioritize user privacy and security. This policy outlines our approach to collecting, using, and protecting your information.

Information We Collect

• Firebase Login Information: We collect your unique user ID, email address (if provided), and other information you share through Firebase Authentication.
• User Feedback: We gather feedback submitted through our in-app mechanism, which may include text, images, or other forms of communication.
• Analytics Data: We use analytics tools to collect data on your interactions with our app, including:

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• Device information (e.g., device type, operating system, browser type)
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• App usage data (e.g., time spent on screens, feature usage, crash reports)
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• Aggregate metrics (e.g., number of sessions, screen views, bounce rates)
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How We Use Your Information

• Providing and Improving Our App: We use your Firebase login information to authenticate and authorize access. Analytics data helps us identify trends, fix issues, and optimize performance.
• Responding to Your Feedback: We use your feedback to respond to inquiries, address issues, and improve overall quality.
• Enhancing User Experience: Analytics data informs our decisions to improve the user experience.

Data Sharing and Disclosure

We don't share your information with third parties, except:

• With Your Consent: We may share information if you provide explicit consent.
• For Analytics Purposes: We may share aggregated or de-identified analytics data with third-party providers to help us understand app usage and trends.
• To Comply with Laws and Regulations: We may disclose information if required by law or to comply with regulatory requests.

Data Security

We take reasonable measures to protect your information, including:

• Encryption: We encrypt data in transit using industry-standard protocols (e.g., HTTPS).
• Secure Storage: We store your information in secure, access-controlled environments.
• Regular Security Audits: We conduct regular audits to identify and address potential vulnerabilities.

Your Choices and Rights

• Delete Your Account: You can delete your account and associated data by contacting us.
• Opt-Out of Analytics: You can opt-out of analytics data collection by adjusting your device settings or using a tracking blocker.
• Access and Correction: You can request access to or correction of your information by contacting us.

Changes to This Policy

We may update this policy from time to time. If we make significant changes, we'll notify you by posting a notice on our website or through in-app notifications ¹

Update date: September 29, 2025

AI Face Swap Feature & User Photo Data Usage

1. Introduction
As part of our services, we have implemented the "AI Face Swap" feature, which enables users to be digitally transported to historic and iconic locations, integral to the cultural heritage of the UAE. To facilitate the functionality of this feature, users are required to upload a photograph.

2. Collection and Processing of Personal Data
By uploading a photograph for the "AI Face Swap" feature, the user expressly consents to the collection, storage, and processing of such photograph by the Fujairah Culture & Media Authority (FCMA). The photograph shall be used solely for the purpose of enhancing, refining, and improving the AI model(s) powering the "AI Face Swap" feature.

3. Data Storage and Transfer
The user's photograph, along with any associated model data and derived outputs, shall be stored securely on FCMA’s servers. Additionally, the data may be transferred to, and stored on, servers of third-party partners engaged by FCMA to facilitate efficient processing and usage of such data in relation to the "AI Face Swap" feature.

4. Retention of Data
The photograph and related model data will be retained by FCMA for as long as necessary to fulfill the purposes outlined herein, or as required by applicable law. Users may request the deletion of their uploaded photograph and associated data, subject to applicable data retention periods.

5. Acknowledgement and Consent
By uploading a photograph to utilize the "AI Face Swap" feature, the user acknowledges and consents to the collection, storage, processing, and transfer of such data as described in this clause.

6. Existing Terms and Policies
Notwithstanding the provisions outlined in this clause, all other terms, conditions, and policies governing the use of our services, including but not limited to our Privacy Policy and Terms of Service, shall continue to apply in full force and effect. In the event of any conflict between this clause and our existing terms, the provisions of this clause shall govern with respect to the "AI Face Swap" feature, while all other terms remain unchanged.

7. Governing Law
This privacy policy and the use of the "AI Face Swap" feature shall be governed by and construed in accordance with the laws of the United Arab Emirates, and any disputes arising hereunder shall be subject to the exclusive jurisdiction of the courts of the UAE.